NFL gets further in with YouTube, set to share the league's classical matches online

The NFL is further legitimising YouTube as a media streaming outlet by looking to post some of the league’s most decisive historical matches on the site.

With BT Sport in the UK recently announcing it will show the Champions League and Europa League finals on Google’s video streaming site – and NBA making a similar announcement last week – the NFL is ready to share archive footage.

Three games from each of the league’s 32 teams, including "some of the most exciting games in NFL history” will be available on the site.

Since launching its channel in 2015, NFL content on YouTube has garnered almost 900 million views and this latest move will see the top clashes added to the channel for the start of the 2016/17 season.

Hans Schroeder, senior vice president, media strategy, business development, and sales, NFL, said: “This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business.

“Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.

“YouTube has always been the home for sports highlights on the internet, and we look forward to giving football fans around the globe access to even more of the content they love,” concluded Jonathan Zepp, head of North America direct content partnerships, YouTube.

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