At their Upfront breakfast in NYC yesterday, Peter E. Blacker, Executive Vice President of Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises, announced partnerships with top digital outlets Mashable, Vox, Tastemade, BuzzFeed as well as Wise Entertainment (know for East Los High). The joint-ventures are in efforts to reach "Generation M – mobile, multicultural, millennials," according to the announcement.
“Our audiences crave immersive experiences across all screens that speak to their unique multicultural identity,” said Blacker. “We’ve teamed up with the biggest names in digital media to introduce original opportunities for our clients to connect with the demographic that is driving the U.S. consumer market, spending more than anybody else across major categories,” he added.
Here are the details of each digital partnership:
- DELI - a food-centric, interactive experience in-partnership with Tastemade.
- El Pulso - in conjunction with Mashable; a weekly Facebook Live show, hosted every Wednesday by social influencer Christian Acosta, broadening the already established El Pulso vertical (2014)
- SB Nation - A mobile-first partnership with SB Nation designed to fulfill the wants of millennial Hispanic lovers of soccer, mixed martial arts, boxing, and more.
- Much Ado About Nada - collaboration with BuzzFeed; a short-form, English-language soap opera targeting millennials
- Multi-platform feature films:
- Fat Camp - see “Heavweights”, produced by Telemundo owned Fluency productions
- TBD Wise Ent. Project - first feature film for company
Additionally, Telemundo announced that the third annual Hispanic Influencer Summit in Miami, FL will be open to the public for the first time ever. The event is in-partnership with the LatinWE agency, owned by Luis Balaguer and Sofía Vergara.