Edgy Calvin Klein resorts to upskirt Instagram post to promote #mycalvins
Fashion giant Calvin Klein has built upon its provocative advertising legacy with a racy upskirt Instagram post drawing ire on Instagram.
The company invited Instagram users to “Take a Peek” at 23-year-old model Klara Kristin’s panties to promote its #mycalvins line.
The wider photoshoot, from Harley Weir, has failed to spark a similar reaction despite their thematic similarities.
To date, the post has received 45.8k likes and saw over 2,000 comments, large quantities of which are negative.
A common complaint was that the post was in itself misogynist. Many of the comments can be viewed in the post below.
A photo posted by Calvin Klein (@calvinklein) on
Last year The Drum spoke to Calvin Klein chief marketing officer Melisa Goldie; she admitted the controversial brand “get censored all the time”.
And it looks unlikely to change its ways anytime soon, last year signing the divisive Justin Beiber as an #mycalvins ambassador.