The Drum Awards Festival - Official Deadline

-d -h -min -sec

Social Media Fashion Instagram

Edgy Calvin Klein resorts to upskirt Instagram post to promote #mycalvins

Author

By John McCarthy, Opinion Editor

May 13, 2016 | 3 min read

Fashion giant Calvin Klein has built upon its provocative advertising legacy with a racy upskirt Instagram post drawing ire on Instagram.

flash_in_my_calvins

The company invited Instagram users to “Take a Peek” at 23-year-old model Klara Kristin’s panties to promote its #mycalvins line.

The wider photoshoot, from Harley Weir, has failed to spark a similar reaction despite their thematic similarities.

To date, the post has received 45.8k likes and saw over 2,000 comments, large quantities of which are negative.

A common complaint was that the post was in itself misogynist. Many of the comments can be viewed in the post below.

Take a peek: @karate_katia, photographed by @harleyweir for the Spring 2016 advertising campaign. #mycalvins

A photo posted by Calvin Klein (@calvinklein) on

Last year The Drum spoke to Calvin Klein chief marketing officer Melisa Goldie; she admitted the controversial brand “get censored all the time”.

And it looks unlikely to change its ways anytime soon, last year signing the divisive Justin Beiber as an #mycalvins ambassador.

Social Media Fashion Instagram

More from Social Media

View all

Trending

Industry insights

View all
Add your own content +