Daily Mail

Daily Mail video content helps it become the most popular English-language site in the world


By Tony Connelly, Sports Marketing Reporter

May 13, 2016 | 2 min read

The Daily Mail website is reportedly the most popular English-language site in the world, according to data which it revealed at its Daily Content NewFronts presentation.

Daily Mail clock

Daily Mail clock

The publisher currently posts 650 videos on its site each day which has helped it increase views by 516 per cent on last year.

The mass of video content has culminated in 383 million monthly video views and 12 million video views per day, leading to an 80 per cent completion and viewability rate.

The stats which it announced at its NewsFronts presentation yesterday (12 May) claim that the site draws 240 million monthly global visitors 80 million of which come from the US. Interestingly 46 per cent of its web traffic comes from people going directly to its homepage, illustrating the brand popularity.

"It's become to many people the publication for news and entertainment," said former CNN anchor and Daily Mail editor-at-large Piers Morgan. "People average 20 minutes on the site."

The publisher also maintains that the running of its social media platforms has been hugely successful.

Discussing the use of Snapchat to grow its audience editor in chief and publisher Martin Clarke said: "Snapchat Discover is exposing our news and our content to a brand new audience.”

On the advertising front Daily Mail's Gen Y-focused sister publication, Elite Daily, announced a branded content studio called CraftED. The studio will build on the successful native advertising which Elite Daily has recently done with Burger King, Chegg, Axe, Fiat and other brands.

Elite Daily also announced that it will launch interactive video, which promises to be Gen Y-friendly and involve brands.

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