Bosses from DigitasLBi, Cheil, Leo Burnett and more join Marketing Agencies Association board
MAA's new board members [left to right]: Michael Islip, Kit Altin, Mark Cowan, Tim Bourne, Anna Carpen, Richard Pinder & Sarah Todd
The Marketing Agencies Association (MAA) has announced that eight new marketers are set to join its board, including names from Leo Burnett, HeyHuman and DigitasLBi.
The players across advertising, shopper, digital, planning and innovation will be tasked with bringing newly-appointed chairman Tim Bourne's strategy for change to life, with a focus on the MAA's 'Do Different' positioning.
l-r: Michael Islip, Kit Altin, Mark Cowan, Tim Bourne, Anna Carpen, Richard Pinder & Sarah Todd
Joining the board are: Kit Altin, head of innovation and global planning director at Leo Burnett; Mark Cowan, founder of Happen, 18 Feet & Rising's executive creative director Anna Carpen and Cat Davis, chief growth officer at Cheil for UK and Europe.
DigitasLBi's European chief Michael Islip will also take a seat, alongside, Sarah Todd, UK chief executive at Geometry Global, Richard Pinder, European chief executive at Crispin Porter + Bogusky and HeyHuman's managing partner Helen Weisinger.
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Together the hold a selection of accolades, with 18 Feet & Rising's Carpen being the UK's youngest creative director and Happen founder Cowan having helped accumulate £46bn in revenue for clients. Collectively, the new board members represent a range of accounts from House of Fraser through to McDonald's.
The move builds on Bourne's promise to build a "larger and more diverse membership" in order to fuel investment in core MAA projects and training programmes.
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