Aldi hijacks Stone Roses resurrection with cheeky lemon posters in Manchester
Yesterday the Stone Roses revealed their first single in over 20 years, teasing the announcement via a mysterious campaign which saw the band's iconic lemon quartet poster pop up in various locations across their home town Manchester.
Not one to miss an opportunity, Aldi was quick to draft up a responsive OOH and social push of it's own.
The brand seized the chance to market its low price lemons on digital screens outside its Mancunian stores.
The supermarket also shared the creative on Twitter, saying 'Our lemons aren't made of stone,' in reference to Brit outfit's 1989 track.
McCann Manchester, developed the campaign, with art director Jamie Axford telling The Drum it saw the lemon trending and jumped at the chance to respond, pulling it together quickly with the help of Aldi's in-house team.
“I’m a huge fan of the band and saw the mysterious lemons in Manchester and beyond. One plus one equals three as they say in advertising. We have a supermarket that sells lemons. The lemon is trending… and look what happens," he said.
The brand is no stranger to creating content on the back of trending topics, over the past year it has spoofed creative work from both John Lewis and Cadbury.