Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa.
Located downstairs at a Burger King's Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown.
The installation has been designed by interior creative Teuvo Loman. It comprises a 15-seater sauna, a shower room and a media lounge complete with a 48 inch TV, PlayStation 4 and sound system.
Hire of the sauna starts at €250 for three hours. Users can also choose to enjoy their food upstairs in the restaurant if they wish to avoid a soggy sandwich.
Back in the UK, the fast food giant renamed its Tottenham Court Road store Burger Queen in honour of Her Majesty's 90th birthday in April.