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By Rebecca Stewart, Trends Editor

May 12, 2016 | 1 min read

Today’s ad of the day marks International Nurses’ Day, celebrated each year on the birthday of Florence Nightingale (12 May) to recognise the efforts of nursing staff in the UK and across the globe.

To observe the annual event, the UK’s Royal College of Nursing has created the ‘Thank a Nurse’ campaign, which encourages patients and their families to show appreciation for the nurses who have touched their lives.

The film shows a series of individuals, from those who have spent time in intensive care units through to new parents, leaving messages of support for nursing staff. A wider social push is encouraging Twitter users to share the video using the #ThankaNurse hashtag and recount their own positive stories.

To keep up to date with all the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote for our Creative Work of the Week and Creative Work of the Month.

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