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Nurishment Original celebrates 35th anniversary with on-pack promotion


By Michael Feeley, Founder and chief exec

May 11, 2016 | 2 min read

Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with a new promotion – ‘Anniversary Arcade’ - offering customers a chance to win one of hundreds of tech prizes and branded merchandise.

Created by shopper marketing agency whynot! thinkpeople, the campaign targets Nurishment’s core audience of 18-24 year-olds, who are often gym goers, music lovers and gamers looking for instant gratification while on the move.

To win, shoppers need to visit the Anniversary Arcade website with the unique code found on promotional packs and claim three free spins on the online fruit machine. Prizes include over 700 prizes including Beats headphones and PS4 Consoles to branded Nurishment Original gym merchandise. The game can also be played on mobile and shoppers are informed instantly if they’ve won a prize.

Nyree Chambers, head of marketing at Grace Foods UK, said: “I’m confident that the combination of an instant win promotional mechanic and hundreds hi-tech prizes will resonate with Nurishment drinkers and attract new consumers to the brand. whynot! thinkpeople have demonstrated an in-depth understanding of Nurishment Original and created an on-pack promotion that will ensure the brand’s 35th anniversary lives long in the memory of Nurishment fans.”

The ‘Anniversary Arcade’campaign is now live across 10 million promotional cans of Nurishment Original.

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