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Calvin Klein

Calvin Klein steps up sexually provocative campaigning with anatomically suggestive grapefruit


By John Glenday, Reporter

May 11, 2016 | 1 min read

Calvin Klein has ramped its sex sells belief up to the max for its latest campaign, which features photography of branded underwear-clad models playing with themselves, snapping ‘belfies’ and squeezing anatomically suggestive grapefruits.

‘Erotica’ is the latest provocative ad campaign to be published by the fashion brand as it seeks to go one better than its previous over the top promotions and retain the shock factor.

Pictured alongside the aforementioned citrus fruit Kendall Jenner is given the one-liner ‘I like to eat in #myclavins’ whilst fondling, gazing and stroking the sliced fruit.

In a similar vein actress and model Abbey Lee Kershaw is snapped with both hands down her pants alongside the statement ‘I like to pulse in #myclavins.

Then there is an up skirt shot of actress Klara Kristin and a ‘belfie’ photo-shoot of an unnamed model to round off the biology lesson.

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