Content agency Somethin’ Else has been appointed by BBC Radio and Music’s multi-platform team to work on a long term contract to develop social media content for BBC Radio 1, BBC 1Xtra, BBC Radio 2 and BBC 6 Music.
The agency has been working with the BBC for almost 20 years, covering radio shows, TV and online video. The broadcaster has now extended the agency's remit, which has been charged with developing sharable social content formats across the four networks.
The content agency will create assets around BBC’s mainstream shows, specialist shows and network moments, as well as reactive topical content with the aim of helping the brands to extend their reach on social media platforms and increase referrals to BBC’s website.
Somethin’ Else’s team will develop creative ideas for repeatable and topical content as well as producing the templates, infographics, GIFs and assets to be used across a variety of social platforms.
The team will be led by executive producer Tom Young and managing partner Ian Sharpe. The agency will begin working for the BBC from mid May.
Ian Sharpe, managing partner at Somethin’ Else, said: “The BBC are a key client for us across radio and online video and we’re delighted to be increasing the amount of work we do with them across social media. As an agency that prides itself on super-serving audiences, we are focused on helping the BBC extend the online reach of these key brands”