Future of TV SimilarWeb Unbreakable Kimmy Schmidt

The top ten shows on Netflix and Hulu in April 2016


By Natan Edelsburg, SVP

May 10, 2016 | 5 min read

Netflix's Unbreakable Kimmy Schmidt proves that it's a big hit by showing up number one on Netflix in April. Brooklyn Nine Nine topped the charts for Hulu as the Andy Sandberg sitcom grows in popularity. Here are the charts and analysis from SimilarWeb.



  • Unbreakable! They Alive, Damnit! It's a miracle! Kimmy Schmidt returned to Netflix on April 15th and it was by far the most viewed show of the month, raking in 38% of the top traffic share.
  • With Kimmy Schmidt back, Marvel’s Daredevil was bumped down to second place after a wildly popular March. In March, Daredevil took 56% of the top traffic, but that number was down to 21% in April.
  • Bob’s Burgers, a Fox sitcom, added its 5th season to Netflix on April 1st and Netflix users were ecstatic. The show ranked as the third most viewed show of April, beating out some of Netflix’s own shows such as The Ranch and House of Cards who ranked 4th and 5th respectively.
  • Better Call Saul, Breaking Bad, and How I Met Your Mother are shows that have pretty much retained their positions since March. Better Call Saul moved down one spot from 5th to 6th, Breaking Bad fell from 7th to 10th, and HIMYM stood pat at 9th.
  • It appears Japanese manga has found a home among Netflix users. AJIN: Demi-Human premiered on Netflix on April 12th and became the seventh most popular show of the entire month with 3% of the top traffic.
  • On torrenting sites, The Walking Dead was the most downloaded show of last month and now Netflix can boast a popular zombie show of its own. Z Nation was added to Netflix in April and the early results are encouraging. For a newbie, the show ranked 8th overall and we’ll see next month whether this zombie show can retain its popularity.


  • Season 3 of Brooklyn Nine Nine wrapped up on April 19th, and Hulu users loved it. Jake Peralta and the entire team at the Nine Nine rose to the top of the rankings and became Hulu’s most popular show of April.
  • What happened to 11.22.63? The show was number one on Hulu last month but has totally disappeared from the rankings in April.
  • With 11.22.63 out and many other shows moving down in the ranks, South Park was able to rise 6 spots in the rankings and was second most popular in April. This is even more impressive when you consider that South Park hasn’t even released a new episode since back in December 2015.
  • Grey’s Anatomy, New Girl, and Modern Family were all able to more or less maintain their popularity from last month. Grey’s moved from 5th to 3rd, New Girl remained in 7th, and Modern Family moved down a couple spots to 8th.
  • In late show news, Trevor Noah was able to pass Saturday Night Live in Hulu popularity. SNL moved down to 10th place, while The Daily Show moved up to 5th.
  • Three shows were able to join the Hulu top 10 after not ranking last month but none performed better than The Mindy Project which was April’s 4th most popular Hulu show, with 10% of the top traffic.

SimilarWeb is the leading competitive market intelligence firm providing data analytics on desktop websites, mobile web and mobile apps. The SimilarWeb platform provides PPC, SEO, Media Buyers and Affiliates an edge over the competition with actionable insights into their competitor’s marketing tactics. Discover the data for yourself at SimilarWeb.com, with free insights for any website or mobile app.

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