In a blog post on the company site, content discovery platform Outbrain announced an additional round of funding bringing its total to $45m. The post, written by Outbrain co-founder and CEO, Yaron Galai, does not specifically indicate what the round will go towards, but the company has seen momentum with their ‘Outbrain for Chat’ — and announced CNN as its first publisher to use the product on the Facebook Messenger service at Facebook’s annual F8 conference. It has also signed new long term deals with MSN, CNN, Hearst and Vox Media.
Galai, who will also be personally investing in this funding round, also noted the acquisition of Reeve, a technology that, according to the company, lets publishers know how much revenue individual articles are generating in real-time. The Outbrain Automatic Yield product will allow Outbrain “for the 1st time in the content discovery space, to algorithmically maximize the revenue for publishers, and turn their audience development from a cost center to a profit center,” wrote Galai.
Galai also noted that the company was profitable in Q1 2016, “which is typically the weakest quarter for companies in our space.”
According to comScore, New York City-based Outbrain reaches an audience of 557m each month and the company claims 250bn monthly consumer recommendations monthly.