Bloomberg Media revamps content studio Kinection building in data to offer upgraded ad solutions
Bloomberg Media has brought together its existing custom content offerings across the world into a studio, Kinection that will combine its storytelling, technology and data to bolster its content solutions for advertisers.
Kinection is set to “combine the kinetic energy of our proprietary data and technology with the connective power of our global, multi-platform scale,” according to the company.
The studio is supported by Bloomberg's research division Bloomberg Intelligence. It means the publisher can strengthen its partner messaging by leveraging the data and analytics provided by Bloomberg Intelligence.
Kinection promises it can use this data and analytics to help a client identify a trend and capitalise on it by creating content that positions them as the thought and action leader on the topic, as well as the leading source of solutions.
The publisher has significantly bolstered the studio's headcount, which has produced content campaigns for Zurich, Porsche, and Glenmorangie.
The studio will be led by Amy Marks, Bloomberg Media's global head of marketing. Her team includes global creative director Allan Wai, custom content editor Michael Corcoran, client activation specialist Steve Clancy, EMEA lead Penny Bartram, Asia/Pacific lead Serene Chew and their respective teams.
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Paul Caine, Bloomberg Media’s chief revenue and client partnership officer, said: “With Kinection, we are raising the industry bar by leveraging the same successful model we employ for our editorial content and putting it to use for our partners.”
“The combined power of transparency, quality, cross platform, and now credibility through Bloomberg Intelligence data makes Kinection the content studio of the future.”