Betfred has extended its football sponsorship portfolio after agreeing terms with The Scottish Professional Football League (SPFL) to become the exclusive title sponsor of the Scottish League Cup.
The new three year with the SPFL will see the league cup rebranded as the Betfred Cup from next season.
The bookmaking company will benefit from increased coverage of the tournament with BT Sport showing up to 13 matches in the competition.
The SPFL chief executive, Neil Doncaster, said: “We know Betfred share in our ambitious vision and we are really looking forward to working with them to bring this proud and popular competition to life for the benefit of Scottish football supporters across the country.”
Betfred chief executive John Haddock added: “We are very pleased to become sponsors of the Scottish League Cup at the inception of its new and exciting format. The SPFL have shown us great enthusiasm and we look forward to a continued and successful relationship.”
BT Sport’s head Simon Green, said: “BT Sport is looking forward to deepening its connection with Scottish football through our exclusively live coverage of the competition from mid-July. BT Sport is going to be the place to head to for Scottish football fans seeking live football this summer.”