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By Tony Connelly, Sports Marketing Reporter

May 9, 2016 | 1 min read

The New Yorker has adopted a new approach for the latest edition of its magazine by pairing augmented reality (AR) with the print edition to offer readers a unique perspective on the content.

The cover of the latest issue takes the form of an augmented reality (AR) perspective which has been designed by illustrator Christoph Niemann. There are also a number of AR ads spread throughout the magazine.

Mobile technology firm Qualcomm has sponsored the special edition which users can experience by downloading Uncovr, a new AR mobile app from ad agency Uncovr Media.

The AR content is triggered through the app when users hold their phone over certain parts of the magazine. This may not be a new approach, but it is an example of how VR technology can supplement print.

The augmented reality experience can be viewed in the video above.

Virtual Reality (VR) Media Augmented Reality

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