The Drum Awards for Social Media 2022

Live in -h -min -sec

Digital Sweden Billboard

Digital ad panel hacked to broadcast hardcore Meatspin porn in Malmö

Author

By John McCarthy | Media editor

May 9, 2016 | 2 min read

A Swedish digital billboard was hacked to display hardcore porn on Sunday, showing there are dangers involved with the operation of digital ads.

A government information panel located at a bus stop in Malmö was hacked to show hardcore porn clips from Meatspin, first spotted by Adland.TV. On Sunday night the thoroughfare was bombarded with graphic scenes.

A spokesperson from the Skånetrafikens (the national public transport department) said that the incident was “some sort of prank or joke".

He claimed that the digital information boards were being piloted in the area but denied that the Skånetrafikens was breached in the hack.

Instead it was an issue with a server owned by Global Agencies, the company tasked with operating the digital billboards, he alleged.

Digital Sweden Billboard

More from Digital

View all

Trending

Industry insights

View all
Add your own content +