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Clorox FCB Fiat

FCB’s Chris Shumaker promoted to global CMO


By Doug Zanger, Americas Editor

May 7, 2016 | 2 min read

Fresh off big wins, including the global Clorox business, FCB has promoted Chris Shumaker to global chief marketing officer. Most recently, he was North America CMO and has been rewarded for his contributions in helping FCB pitch and win key accounts, including Fiat Chrysler, Samsung, AB InBev, Humana, Lincoln Financial Group and BMO Harris in the past year alone. In his new role, Shumaker will be tasked with growing FCB’s global presence and footprint — and developing relationships with existing and prospective clients. He will continue to report to FCB worldwide CEO Carter Murray.

“Chris understands new business better than anyone I know. He has helped build a best-in-class new business team and infrastructure that have generated significant momentum for FCB. With recent wins, especially Clorox, the time felt right to expand his responsibilities,” said Murray.

Shumaker has established a strong reputation in new business with successful stops at The Martin Agency, where, as SVP/director of development, he led teams that brought in new business such as UPS, Olympus, Kellogg’s, the American Stock Exchange, NASCAR, Quiznos and Timberland. As EVP, business development at Grey Worldwide, he helped win the Lands’ End account and reposition the agency. He also served as CMO of Publicis USA, where he helped generate more than $100m in new business opportunities.

Added Shumaker, “I’m grateful for and thrilled at this new opportunity, and I look forward to working with the global FCB team to take the agency to even greater heights.”

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