Spotify partners with McDonald’s as it sounds out brands

Spotify has partnered with fast food chain McDonald’s which will see the music provider, along with with PlayNetwork and Omnifone, stream tracks direct to 36,000 McDonald’s restaurants and venues around the world.

As McDonald’s operates a franchise model Soundtrack Your Brand (SYB) will have to sign individual deals with each and every McDonald’s location however.

Undertaken by SYB, an initiative co-founded by Spotify alongside Northzone, Creandum, Wellington, TeliaSonera and PlayNetwork, the deal follows a successful funding drive by the business which saw it raise $20m.

The deal seeks to modernise the delivery of piped music to business premises from antiquated CDs and local radio stations towards a customised playlist based on commercial insights as to how particular tracks and genres impact on consumer behaviour.

Accompanying analytics can also be provided to provide an additional incentive for firms to cough up for such services.

Spotify has long sought to capitalise on this potential growth market but faces intense competition from the likes of Apple and Google.

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