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Periscope Yoky Matsuoka Bbdo

People on the move: Hires and departures at Apple. Periscope, BBDO New York and more


By Rebecca Stewart, Trends Editor

May 6, 2016 | 6 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.

Apple recruits Nest technology chief Yoky Matsuoka


Apple has recruited former Nest’s highly regarded technology chief Yoky Matsuoka (pictured above) to lead its own push into health-related gadgets.

Matsuoka will report directly to Jeff Williams, head of Apple’s Watch and health divisions.

In her new role Matsuoka has been tasked with giving oversight to Apple’s various health related ‘Kit’ initiatives such as HealthKit, ResearchKit and CareKit. The most recent of these, CareKit, allows developers to build apps dedicated to managing personal health data and sharing this with doctors.


Twitter has signalled its desire to up the ante on real-time content, announcing that it has tapped Medium's head of content labs, Evan Hansen, as editor-in-chief of livestreaming service Periscope.

Announcing his departure from the blogging site via a post on the platform, the executive said: "Medium keeps evolving and growing and I’ve been privileged to be here from close to the start. It’s been a fantastic opportunity and challenge, and now I’m thrilled to say I’m poised to take on a new one.

Hansen arrived at Medium, which was set up by Twitter co-founder Evan Williams, in 2013. Prior to joining he was editor-in-chief at Wired magazine.


BBDO New York has promoted Kirsten Flanik to president after 10 years with the agency.

Flanik, who was previously managing director, will report to John Osborn, who has held dual roles of president and chief executive for over a decade and follows other senior changes made last year, including Tina Allen joined as head of data and analytics, while Crystal Rix was named director of business development.

Osborn described BBDO New York as "a dramatically different agency than it was five years ago," as a result of winning major accounts with brands such as Bacardi, Subway, Toys R Us and Tropicana.


Isobar UK has named DigiatasLBi's Simon Gill as its new chief creative officer to lead it's UK creative team.

Reporting to Isobar UK chief executive Steven Moy, Gill takes on the role following the announced departure of the agency's EMEA creative chief, Nick Bailey.

At DigitasLBi, Gill was chief creative officer UK and MENA, spending a decade at the agency.


Bosch China has named Y&R Shanghai as agency of record for its strategic and creative campaign development and production, effective immediately.

In line with continued business growth, Justin Dee has been appointed to the role of senior business director, Y&R Shanghai – overseeing new business development plus the agency’s extensive Danone Water China portfolio.

Dee joins Y&R with over 16 years of experience, the last 10 years in Beijing on automotive brands including BMW and Lexus.


Dan Kalinski has been promoted to chief executive of iProspect, responsible for 120 staff across Australia and New Zealand.

Matthew Crook, chief strategy officer and chief exective of performance and data for Dentsu Aegis Network, said: “Dan has driven outstanding growth in the culture, performance and results of iProspect during his four years with us. The promotion to chief executive reflects his exceptional performance during his tenure and is very well deserved.”

Kalinski joined iProspect in 2012 and was previously managing director of iProspect ANZ.


OgilvyOne, the customer agency, has appointed a new leadership team to unify OgilvyOne and OgilvyOne Business and to bring to market three specialist acquisitions in the UK.

OgilvyOne and OgilvyOne Business will now report into a new executive OgilvyOne team, which will be led by Jo Coombs, as its chief executive.

Coombs was the managing director of OgilvyOne UK, and will partner with Charlie Wilson and Ann Higgins who become the new creative chairman and chief strategy officer respectively.

KBS Shanghai

KBS has announced the appointment of May Xiao as director of new business for its Shanghai office, effective immediately.

May joins the team from Fred & Farid, where she founded and led the FF Social business unit, in addition to overseeing business and client management on internationally renowned brands including Alibaba, DIDI and Tencent.

Her responsibilities at KBS will involve a focus on the local market, reinforcing KBS Shanghai’s commitment to working with Chinese businesses on a global scale.


Xaxis has named prominent ad tech executive Bob Hammond as chief technology officer.

Hammond will lead the engineering and technical operations teams, overseeing management and ongoing optimisation of the company’s worldwide technology and data infrastructure.

Prior to joining Xaxis, he was chief technology officer at mobile ad company Millennial Media (AOL) where he led the development, research, architecture and technical operations teams.


Blis, has hired Bill Demas as chairman of the board.

Demas joins Blis after serving six years as President and chief executive of Turn, prior to which he held senior executive roles at Overture, Yahoo, Microsoft and IBM.

“Bill has a proven track record in building fast-growth technology businesses,” said Greg Isbister, Founder and chief executive at Blis. “Now, with Bill added to Blis’ seasoned team of board members, we believe the company is ready to accelerate and fully realize its potential as the leading location advertising platform for global marketers," he added.

Want to get your career on the move? Check out The Drum Job page and follow @TheDrumJobs for updates.

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