National Citizen Service (NCS), a nationwide youth programme aimed at teenagers, has inked a deal with Twitter to support and engage potential volunteers throughout the UK.
In a bid to make the scheme a "rite of passage" for all 16 and 17-year-olds, NCS will leverage insights from Twitter around how the age group is using the social media platform.
NCS runs activities for teenagers during the school holidays, and provides the opportunity for them to learn new skills which are of benefit to the local community,.
Twitter will help the government-funded service analyse engagement on its profile and offer creative and strategic guidance on how NCS can better use the platform to drive recruitment and encourage young people to enter the programme.
Beyond consultancy, Twitter will also be supporting NCS through its 'Ads for Good' initiative, which provides pro-bono Promoted Tweets and Promoted Accounts to brands and charities.
Twitter's head of public policy called the platform a "powerful tool that can be used to make a real impact around the world."
He continued: “The power of Twitter to drive change and the skills NCS equips participants with is a combination I am sure will further empower young people to make a difference to their communities.”
Michael Lynas, chief executive of the NCS Trust, added: “We are excited about this partnership with Twitter because it will help us to reach our goal of one million teens participating in NCS by 2020, as well as helping to give these young people a voice."
The partnership will kick start today (5 May) through a creative workshop at Twitter HQ where both parties will brainstorm campaign concepts for NCS.