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icelolly.com appoints Epiphany to turn up the heat on its online marketing

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By Michael Feeley, Founder and chief exec

May 6, 2016 | 2 min read

icelolly.com has chosen Epiphany, Jaywing's search specialists, to support key aspects of the holiday comparison site’s organic search strategy.

Epiphany's managing director Tom Salmon.

Leeds-based agency Epiphany has been briefed to improve and optimise icelolly.com’s organic search performance, assist the in-house team with its content strategy and link-building efforts and increase the company’s brand awareness.

icelolly.com, also based in Leeds, provides comparison of deals from a range of leading holiday providers. The growing company, now over ten years old, has to date concentrated its marketing on TV activity with celebrity endorsements and inclusion in primetime TV shows.

Ross Matthews, chief marketing officer at icelolly.com, explained the decision to work with Epiphany: “What set Epiphany apart was its creative-led and user-focused SEO approach; this really appealed to us as a customer-motivated company. We operate in a competitive market, so it’s imperative to get our brand seen online during key periods throughout the year, and it’s important that our online marketing activity accurately reflects our brand. We have ambitious growth plans and Epiphany’s experience and knowledge of the market makes it best placed to help us achieve them.”

Epiphany managing director Tom Salmon said: “We’re delighted to be working with icelolly.com and are particularly excited by the opportunity to help them get the most from all of their media investments through digital.”

Epiphany was founded as a search specialist in 2005, expanding its range of services over the years to include SEO, PPC, Display, CRO, Content and Web Development.

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