Grazia will let Facebook users edit its first ever community issue in real-time via Facebook Live
Bauer Media-owned Grazia is soon to launch its community issue, that will see Facebook users help shape and edit the issue in real-time over a five day period using Facebook Live.
The Grazia team will produce the issue from Facebook’s London HQ between 13-17 June where readers will be able to contribute to the magazine via Grazia’s Facebook page.
Facebook Live users and fans of the magazine’s page will be able to participate in the magazine’s Monday Editorial conference and help craft the magazine’s agenda for the week. This includes helping shape the cover shot and content of the issue, and contributing to regular features such as: 10 Hot Stories, Chart of Lust and You the Fashion Jury.
Users will also be able to join in a live Brexit debate, watch a fashion shoot being created, watch and interact as special guests drop in throughout the week.
Throughout the week readers will also be able to attend and watch exclusive events, such as an event focused on empowering female entrepeneurs and small businesses with Nicola Mendelsohn, vice president EMEA at Facebook.
The community issue created will be on sale the following week on 21 June.
Natasha Pearlman, editor, Grazia commented: "This is a fantastic opportunity to bring Grazia to life for our readers, and at the same time launch our real-life community, in partnership with the biggest social media network in the world.
"The Grazia audience aren’t just readers, they are part of the brand – their views and opinions shape our content and really matter. Now they can participate with us in real time."
Nicola Mendelsohn, vice president EMEA, Facebook commented: "Facebook connects people with the things they love and Grazia is giving its fans an exciting opportunity to shape their favourite magazine with what they care about most.
"Building its community issue is an incredibly innovative decision by Grazia and will in turn give readers visiting its Facebook page a whole new perspective of what it takes to create an issue. I can’t wait to see how the magazine unfolds."