Time Inc. makes major OTT announcements with People, Entertainment Weekly and Xumo
Time Inc. held their NewFront presentation today in NYC. The publisher announced some major investments in video and OTT as they pitched to advertisers. The highlights were the "People/Entertainment Weekly Network," which will be a free, ad-supported streaming video service and how their Xumo OTT platform is now built into nearly 60% of smart TVs in the US.
People/Entertainment Weekly Network:
Here's the announcement from Time Inc.:
A free, advertiser-supported streaming video service from the world’s most respected entertainment media brands. People and Entertainment Weekly have a combined audience of more than 100 million. The network will broadcast original, long-form celebrity, pop culture, lifestyle and human interest series, specials and live event coverage. Scheduled to launch this fall across the landscape of digital platforms and devices, the network will offer more than 100 hours of original programming, including new programming daily, and a robust library of more than 50 hours of content.
Xumo as a major part of Time Inc.'s OTT strategy:
Xumo, whose parent company is owned by Time Inc., made some major announcements at the NewFront. Xumo is an OTT platform that focuses on easily providing content from major digital publishers like Time, BuzzFeed, Conde Nast and more.
Even though they are owned by Time Inc. they now have 78 content partners, many which are outside of the Time Inc. ecosystem.
Found Remote interviewed CEO Colin Petrie-Norris in front of their activation at the event. Here's the interview followed by their announcements.
- Xumo is a premium OTT content streaming platform natively integrated into nearly 60% of smart TVs shipped in the US today
- Xumo is adding 10 new channel partners, including Reuters, PBS Digital Studios, Mashable, Network A, The Onion, Fandor, Outside Television Shorts, Bonnier brands Field & Stream, Saveur, and Cycle World
- Xumo now has 78 content partners
- Xumo already has content partnerships with popular brands like WSJ, POPSUGAR, BuzzFeed, Conde Nast and more
- Xumo has announced its rapidly expanding distribution now includes Magnavox, Philips, and Sanyo TV brands manufactured and sold by Funai Electric Co., Ltd in North America, as well as LG Electronics, Panasonic and VIZIO
- Channel Plus, exclusively powered by Xumo, will be natively integrated into LG’s expansive line of 2016 Smart TVs featuring the company’s webOS 3.0 Smart TV platform, including LG OLED and LG Super UHD TVs.