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By Noel Young, Correspondent

May 5, 2016 | 2 min read

Few things strike more fear into airline passengers than the sight of a small child boarding their aircraft, says the Boston Globe. And for parents, the prospect of a long-haul trip with a baby is even worse, "knowing their precious carry-on could release a blood-curdling screech at any moment."

Now a new online ad from JetBlue has turned the tables.

The spot, which was filmed during a New York to Long Beach flight last month and released this week ahead of Mother’s Day, features a JetBlue flight attendant promising fliers that every time a baby cried during the cross-country flight, they’d receive a discount off their next airline ticket. If travelers were witness to four sobs, their next ticket would be free.

Perhaps surprising no one, says the Globe, by the flight’s end, the babies delivered enough crying to earn free tickets for all.

The ad, which was developed by Boston firm MullenLowe, is being promoted with the #Flybabies hashtag. It got well over 466,000 page views in its 48 hours online.

It’s part of a string of ads developed by the firm to evoke more compassion among travelers, said JetBlue spokesman Morgan Johnston.

"While it may be tough for you to sit next to a crying kid, we hope you can think about the stress that parent is going through,” he said. “And maybe we can be a little bit more supportive of moms.”

In 2014 MullenLowe made a successful Mother's Day spot for the card company American Greetings. In it, a hiring manager does a series of online interviews with potential candidates for a position that requires 24/7 availability, no time off, and tons of demanding hard labor. Calling it the “World’s Toughest Job,” he eventually revealed the real title of the position: Mom.

Johnston said that there was some trepidation among JetBlue staffers about launching the #Flybabies campaign

But the response was overwhelmingly positive, with travelers “engaged in talking to the parents, making the parents feel comfortable, smiling at the babies,” he said. “Everyone was really kind of on board with this idea .”

The ad was directed by Hey Baby Films director Joris Debeij.