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Instagram

Instagram pilots dedicated brand pages with direct contact button

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By John Glenday, Reporter

May 5, 2016 | 1 min read

Instagram is piloting a number of updates to its photo sharing network that will let companies build dedicated brand pages complete with a contact button for users to get in touch by email or obtain directions.

Built along similar lines to Facebook pages, these corporate profiles will be categorised by type and utilise the familiar blue tick verification system pilfered by Facebook from Twitter several years ago to add a degree of trust.

However, the system is only being trialled amongst a limited subset of users for now and companies are limited to engaging directly with the public via likes, comments and links.

At present Instagram boasts in excess of 200,000 advertisers drawn to an active user base of some 400m with brands, celebrities and small businesses able to create regular accounts on the site.

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