On Wednesday, social media users celebrated the hallowed 4 May, otherwise known as May the Fourth, a play on the saga's famous 'may the force be with you' line, and a day forced upon us by Disney’s Star Wars.
The force (or fourth) was indeed with some brands as they looked to piggyback the event like a hunched over little Yoda on Luke’s back (see: Empire Strikes Back, Dagobah system, act two, training montage).
With these seemingly oddly celebrative days becoming more and more frequent for social media users (take note Ed Balls Day), savvy marketers now find themselves having to pen in increasingly more dates and create more niche content to compete in the real-time arms race.
Here are some of the most retweeted entries that could definitely make the Kessel run in less than twelve parsecs.
— Taco Bell (@tacobell) May 4, 2016
— GoPro (@GoPro) May 4, 2016
— Guinness US (@GuinnessUS) May 4, 2016
— Carlsberg UK (@CarlsbergUK) May 4, 2016
— Amazon (@amazon) May 4, 2016
— Marketo (@marketo) May 4, 2016
No drive can be that important!
— Seagate (@Seagate) May 4, 2016
— Weetabix (@weetabix) May 4, 2016
— hulu (@hulu) May 4, 2016
— Google México (@googlemexico) May 4, 2016
— Discover Ireland (@GoToIrelandGB) May 4, 2016
— HarperCollins (@HarperCollins) May 4, 2016
App Store Games
— App Store Games (@AppStoreGames) May 4, 2016
BrandWatch measured the mentions of the hashtag, it allegedly racked up 970k on May the Fourth.
— Brandwatch React (@BW_React) May 5, 2016
Notably some other brands ran with the #Maythe4th hashtag instead of #Maythefourth...
— Nesquik USA (@NesquikUSA) May 5, 2016
— Twitch (@Twitch) May 4, 2016
— Ericsson (@ericsson) May 4, 2016
— Rolls-RoyceMotorCars (@rollsroycecars) May 4, 2016
— Xbox (@Xbox) May 4, 2016