Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

BBC refutes ‘flawed’ government report alleging an aversion to risk

The BBC has strongly rebutted claims made in a ‘flawed’ government backed report which state that the broadcaster has an aversion to risk taking in favour of tried and tested staples such as Strictly Come Dancing and Great British Bake Off.

A leaked BBC document seen by the Guardian suggests that the government analysis is based on "questionable" assumptions and attests that the report is simply a repackaging of opinions voiced by its critics and rivals.

The document read: “Much of the report’s analysis seems to restate evidence included in ITV’s and commercial radio’s submissions to the charter review consultation.”

Commissioned by the department for culture media and sport and written by management consultants Oliver and Ohlbaum, the scathing report accused BBC 1 in particular of having steadily become ‘less innovative and less risk taking.’

Culture secretary John Whittingdale is reportedly contemplating a ban on the BBC competing with commercial broadcasters on prime time slots, forcing it to fall back on its public service output.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis