Ad of the Day: Littlewoods - Summer 2016

Online retailer Littlewoods has turned to St Luke’s once again to build on its ‘Littlewoods Touch’ campaign with a spring/summer push.

Directed by Howard Greenhalgh, the ad stars Littlewoods’ long-term brand ambassador Myleene Klass alongside X-Factor finalists Reggie ‘N’ Bollie.

In the spot Klass uses the ‘Littlewoods Touch’ to upgrade a modest BBQ into the ultimate family festival.

Shop Direct, parent brand of Littlewoods, group marketing director, Kenyatte Nelson, said the creative was inspired by the growing number of “family festivals” over recent years. “Our latest campaign shows how the Littlewoods Touch can help mum create the perfect garden festival for all her family and friends.”

Julian Vizard, creative partner at St Luke’s, echoed Nelson’s sentiments and added: “Reggie ‘N’ Bollie’s track is sure to be a summer anthem, so it’s great that we have been able to make it such an integral part of the campaign.”

The ad debuts today (Thursday 5 May) during the Emmerdale ad break on ITV and will run throughout the summer thanks to a £3.5m media budget spanning digital, press and social media.

Agency: St Luke’s

Creative Partner: Julian Vizard

Creatives: Laura Stevens, Claire Wombwell

Additional Credits: Planner: Dan Hulse/Rachel Stewart

Business Lead: Ed Palmer

Account Director: Dominique Morgan

Agency Producer: Jessie Middleton

Media Agency: Vizeum

Production Company: Apostle

Director: Howard Greenhalgh

Production Company Producer: Genevieve Simmers

Editor: Matthew McKinnon

Post Production: Ludo Fealy at 1920

Grade: Duncan Russell at Glassworks

Music: New Girl – Reggie N Bollie

Audio post-production: Ben Leeves at GCRS

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