Creative agencies Pablo and Engine were both recognised for their work with client NHS Blood & Transplant as they were jointly awarded the Grand Prix at The Drum Marketing Awards last night (3 May).
While Pablo won for its ‘Give Blood’ campaign, Engine was awarded the coveted prize for its already highly praised Missing Type campaign which ran last year.
The judges – which included Alex Tait, the UK and Ireland media director at Unilever as well as top marketers from Heinz, Papa John's, HSBC and Three – agreed that they were “two very different, very creative, very engaging campaigns and both capturing public attention.”
“The judges recognised great work by the two agencies and also recognised the client for these excellent campaigns,” they said.
Elsewhere WCRS – also part of the Engine Group – won the Chairman’s award for Women's Aid’s ‘Look At Me’ campaign while Airbnb was named the most meaningful brand of the year.
Marketing Agency of the Year went to OMD UK, which showed “great ambition and progression of the agency, both culturally interesting and continually evolving with new divisions to service different clients and sectors,” according to judges.
A full list of winners can be found here.
The Drum Marketing Awards will return in 2017, for more information visit The Drum Marketing Awards website.
The awards, which took place at the Park Plaza Westminster Bridge Hotel in London, were sponsored by Havas Media, iStock by Getty Images, Online Printers, RAR and The Drum Network.