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Initiative

Initiative recruits Starcom Mediavest's Kate Bower to oversee global strategy

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By John Glenday, Reporter

May 4, 2016 | 2 min read

Initiative, the full service media agency, has announced the appointment of Kate Bower to serve as global chief strategy officer, a position which will entail development of the agency’s US strategic operations.

Arriving from Starcom Mediavest, where Bower served as strategic lead on the Samsung account, Bower has extensive experience of both management and promoting her client’s products across international markets.

At Initiative Bower will report directly to chief executive Jim Elms, who lauded Bower’s track record: “Her background and work experience is incredibly diverse in both the locations where she's worked as well as the client campaigns she's shaped over the course of her career.”

Highlights of Bower’s career thus far include World Cup campaign’s for Visa and a Behaviour Change project for Coca-Cola.

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