Telegraph Media Group launches in-house video portal
The Telegraph Media Group has bolstered its video output with the launch of 'Telegraph Video', a portal that will produce more than 30 news videos each day.
The publisher’s in-house video offering is set to be ‘editorial-led’ and will produce and curate a slate of eight-part series each month, together with more than 30 news videos to air daily.
Launch series include 'A Thirst for Art' featuring art critic Telegraph Alistair Sooke, ‘From the Frontline’ with the Telegraph's foreign correspondents, ‘Renovation Revolution’ featuring Telegraph property reporter Anna White, 'Beauty Basics' with model and beauty blogger Ruth Crilly, and ‘Three Ingredient Recipes’ with food writer Xanthe Clay.
The publisher has also launched a short-form documentary strand called ‘Changing Perspectives’, a series intended to “challenge viewpoints of the norm”. The first film documents the story of a double amputee ex-soldier overcoming post-traumatic stress disorder to become a racing car driver.
In addition to delivering a new format for consuming news content for readers, the portal will also provide new opportunities for advertisers, with a ‘sticky’ player enabling 100 per cent viewability.
The portal was built in-house, using the Telegraph’s own development team.
Ben Sinden, director of video content, Telegraph Media Group said: "Consumer demand for video content continues to increase rapidly, both for news video pieces and non-agenda, evergreen lifestyle content.
"We’re in a unique position at the Telegraph to be able to deliver both, combining our award-winning journalism with a talented video production team to create engaging, informative and exclusive content for our audience.
"We will continue to work with third party platforms, but this new video home for Telegraph content will provide a best in class offering for audiences and advertisers alike."