Flighty booking engine targets travelers with dates but no destination in mind

By Michael Feeley | Founder and chief exec

Thinking Juice


The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

May 3, 2016 | 1 min read

Flighty, an innovative flight search and booking engine for travelers with fixed travel dates but no destination in mind, has appointed Thinking Juice to help refine its marketing strategy prior to launch later this year.

Thinking Juice pitched against a number of other agencies to win a role as the brand’s outsourced marketing department. Initial research is now underway to help Flighty define its customer, competition, market and brand. Following the research period, the project will lead with content creation and social media marketing.

James Dutton, founder of Flighty, said: “Flighty came about as an idea when I was travelling. I wanted to create something that was incredibly easy to use and solved a unnecessary problem, which I’m confident Flighty does very well. I’ve received some very positive feedback from both travel industry leaders and our first few customers. We’re excited to be working with Thinking Juice to launch. Driving awareness is our first priority.”

Thinking Juice currently has just over 50 employees and is based in Bournemouth with an office in London.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

Hello. We are Thinking Juice.

Find out more


Industry insights

View all
Add your own content +