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The Drum Awards For Digital Industries

The Drum’s Dadi Awards return for 10th year with Home Office, Chelsea FC and Universal Music marketers among judges


By Jennifer Faull, Deputy Editor

May 3, 2016 | 2 min read

The Drum Awards for the Digital Industries (Dadis) have returned with top marketers from Chelsea Football Club, the Home Office and Universal Music among this year's judges.

Now open for entry, the awards – which celebrate the best digital work coming from agencies and clients – can be entered by any digital or creative agency, media owner, in-house team or client producing great digital work.

New categories for 2016 include Best Paid Media Campaign and Best Use of Virtual Reality.

With this year marketing the 10th anniversary of the awards, Phil Jones – who has been chairman of the awards every year since they launched – revealed that he has brought back a number of the judges who were involved in the early years of the Dadis.

Jones said: “I have enjoyed every minute of chairing the Dadis and bringing together such an amazing group of people every year to view the entries, and I have made a lot of new friends in the process. I am very much looking forward to the 10th anniversary party later in the year and look forward to seeing this year’s work."

Judges this year include Norm Driskell, the chief digital and data officer at The Home Office; Sean Bailey, head of marketing at National Express; Jerry Newman, head of digital marketing and CRM at Chelsea Football club; Michael Brunt, chief marketing officer at The Economist; and Paul Smernicki, director of digital, Universal Music UK. A full list of this year’s judging panel can be found here.

Shazam and TINT have also been revealed as this year’s sponsors.

The awards ceremony will take place on 19 October at the Park Plaza, Westminster Bridge, London. For more information on the awards and how to enter visit the dedicated website.

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