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Digital agency Flow Ink removes website after it was accused of plagiarism

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By Jennifer Faull, Deputy Editor

May 3, 2016 | 2 min read

Flow Ink, a digital agency based in Hertfordshire, has removed its website after it emerged that it bore a striking resemblance to that of London-based agency Greenlight Digital.

The Drum was alerted to the public dressing down of the agency on LinkedIn, as Greenlight co-founder Andreas Pouros questioned the designer behind it.

Greenlight boss Warren Cowan also wrote: “Imitation is the sincerest form of flattery. Then there's completely utterly ripping something off all the way down to the layout, code, naming conventions, hierarchy, structure, copy , proposition, messaging, brand etc. I'm surprised they haven't moved in!”

Greenlight’s website had been built from scratch in-house. While it was initially thought that an employee that used to work at Greenlight before moving to Flow Ink might have been responsible, Flow Ink has claimed that an “overseas developer” was employed to design and built the site.

Flow Ink’s site design was almost identical to that of Greenlight, as was the wording and terminology used to describe its client services. You can find a cached version of the Flow Ink website here.

Speaking to The Drum, Cowan said: “It felt like a Chinese copy.”

Cowan has said that it will not be taking any further action while Flow Ink has been working on a new site “which should be live soon".

“I’ve apologised to Andreas and Warren personally for any inconvenience this issue may have caused,” said Flow Ink founder David Newman.

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