APAC Creative Work of the Week: 'Touchable Ink' by J. Walter Thompson
J. Walter Thompson Bangkok, in collaboration with Samsung and the Department of Chemistry, Faculty of Science and Technology, Thammasat University in Thailand, has created a tactile ink it hopes will improve the ability of visually impaired people to read printed items.
The invention is now being test-printed for the Thailand Association for the Blind and, if successful, could be used by printers to make products and packaging are more accessible for the blind.
According to J. Walter Thompson, the project grew out of research into the needs of visually impaired people carried out between the agency’s creative and research department.
The ink can be used in normal printers, which means it reduces the cost from around 100,000 Thai Baht to 2,000.
To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.