Vimeo today announced the acquisition of VHX, an over the top (OTT) platform that enables creators to sell directly to fans via subscription video channels.
As we wrote in late March of YouTube star Jack Vale, creators with large followings have been looking for better and more ways to monetize, with many turning to VHX.
“Online video is expanding from a few, mainstream subscription services into a flourishing world of interest-based streaming channels, much like the evolution from broadcast to cable television,” said Kerry Trainor, Vimeo CEO. “Vimeo is home to the world’s leading video creators and the viewers who love them, and we’re excited to add VHX’s team and technology to our streaming marketplace. As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving passionate global audiences.”
Vimeo has always marketed itself as a creator-first video platform, and the VHX acquisition builds upon that. In addition to being able to reach a large audience and in-depth reporting, creators can now quickly launch SVOD services to supplement free content.