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Etihad Airlines Fashion Week

Etihad Airlines ups fashion sponsorships with WME-IMG partnership


By John McCarthy, Opinion Editor

May 2, 2016 | 2 min read

Etihad Airways has significantly increased its presence in the fashion industry, signing a long-term partnership with WME - IMG partnership.

As a result of a multi-year partnership, the airline will sponsor 17 major fashion events including Fashion Week New York, London, Berlin, Sydney, Milan and Mumbai.

Etihad Airways Partners, Alitalia, Jet Airways, airberlin, Air Serbia, Air Seychelles, NIKI and Etihad Regional, will also help with the global travel plans of event attendees.

James Hogan, Etihad Airways’ president and chief executive officer, said: “This is a ground-breaking new partnership for Etihad Airways. Together with WME | IMG, we have created a unique marketing relationship that now connects the international fashion community across our key markets.

“Fashion weeks and Etihad Airways represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative. These characteristics are exemplified in our renowned service and hospitality offering. Likewise, design and style are important cultural interests to many of our guests.”

The airline said it is looking to further embrace partnerships in food, fashion and football industries.

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