Snapchat has doubled the number of daily video views on its service to 10bn in under a year, a figure which has risen from 8bn in February and just 4bn last May.
This exponential growth represents a 150 per cent increase in less than a year and has seen the service overtake Facebook in the video view stakes which managed just 8bn views in November using comparable metrics.
Snapchat limits its videos to 10 second’s duration but users can get round this limitation by threading together multiple clips to create a ‘snap storm’ – helping to inflate view counts.
Snapchat’s user base has now hit a respectable 500m and rising although it remains a way behind Facebook which courts 1.09bn daily active users.
In the fast moving world of social media nothing stands still for long and all eyes will now focus on Facebook to see if it can steal back the initiative with a push into live streaming via Facebook Live.