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People on the move: Hires and departures at Hearst Magazines, New York Times, Apple and more

By Alex McConway, Student

April 29, 2016 | 12 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.

Hearst Magazines

Hearst Magazines UK, which publishes Cosmopolitan, Good Housekeeping, Elle and Harper’s Bazaar, has appointed Hayley Cochrane as head of digital sales.

Cochrane joins from Hearst US, where she was senior director and business lead for Hearst Digital Media and Hearst Magazines International in its core audience division.

Her new role will see her leading the digital sales team for all of Hearst’s brands, reporting directly to Ella Dolphin, group commercial director

Ella Dolphin added: "We are delighted to welcome Hayley to the Hearst UK team to help drive our revenues and strategy. With her impressive expertise and experience, she will be an invaluable asset and will be instrumental to our commercial growth."

New York Times

David Rubin is joining the New York Times as senior vice president and head of brand, a newly created role at the company. Prior to this, Rubin served as head of global brand marketing at Pinterest, a role he left at the end of last year.

In his new position, Rubin will be tasked with “leading enterprise-wide brand strategy, development and execution.” He will report to chief revenue officer of the company, Meredith Kopit Levien.

Before joining Pinterest in 2014, Rubin served as marketing vice president of Unilever’s US hair care brands, which include Dove, Suave, and Tresemmé.


Carl Icahn, the billionaire investor renowned for his ability to play the stock market, has chosen this moment to bail out of Apple stock by flogging all 53m of his shares for £1.37bn.

Confirming his decision during an interview with CNBC Icahn said simply: “We no longer have a position with Apple,” adding that he had decided to act amidst concern that Apple has now peaked, with sales of its flagship iPhone beginning to go into global decline.


The BBC has lost another executive of its in-house production unit just hours before the department will relaunch as BBC Studios, raising concerns as to the way the department is being reorganised.

Mark Freeland was controller of fiction and entertainment at the BBC’s in-house production team. He said proposed changes from newly appointed director of BBC Studios Mark Linsey will not give him the creative platform he needs, resulting in his departure.

His departure was cited by the BBC as the reason for the delay in the planned restructure of the organisation, which was expected at Easter.

The restructure will see an abolition of the traditional divisions between BBC television and radio.

L'Oréal UK & Ireland

L'Oréal UK & Ireland, has appointed Rapp as the beauty brand realigns its efforts to create more compelling customer experiences for current and prospective customers.

Rapp, which was appointed following a three-way pitch, has been brought on board to deliver an omni-channel customer view for L'Oréal by providing a multi-platform CRM technology solution for a number of divisions within the business.

The platform will bring together all online and offline data for a wide portfolio of brands, as L’Oréal continues a strategic plan to deliver personalisation and 'the desire to deliver compelling, relevant conversations at every customer touchpoint'.


Bacardi has tapped former News International chief creative officer Nick Stringer to head up creative excellence across Europe.

Stringer's responsibilities will include developing marketing communications strategies and campaigns for Martini, Dewars and Bombay Sapphire. He will replace Victoria Morris who will take on the new role of global operations director, creative excellence.

Stringer has over 20 years experience working in advertising, publishing and broadcast media. Prior to his role as chief creative officer at News International he worked at BBH and Saatchi & Saatchi.

ESI Media

Steve Auckland, the group chief executive of ESI Media, parent company of the Independent, London Evening Standard and London Live, is to step down after just under 18 months in his position.

Auckland’s departure comes just a month after ESI Media sold the i to Johnston Press and made the decision to stop printing the Independent and Independent on Sunday.

ESI Media has appointed group chief financial officer Manish Malhotra as group managing director on an interim basis, reporting to company chairman Justin Byam Shaw.

CNN Digital Asia

CNN Digital Asia has hired former Singapore editor in chief of Yahoo Marc Lourdes as director, as part of its plans to invest more into its digital brands across the region.

The publisher recently announced that it was investing heavily in both mobile and video technology in the region, creating 200 additional jobs.

Lourdes roll will see him creating the strategies to grow audiences in the region and managing teams across editorial and multiplatform. While having ownership of the time zone, he will also work closely with the publishers other key offices in London Abu Dhabi, New York and Atlanta.


Isobar has appointed Nicoletta Stefanidou as executive creative director for the Hong Kong market, with aims to fulfill the brand's commitment to its creative leadership across the region.

Stefanidou will be head of the creative leadership of the Hong Kong agency and her responsibilities will include combining creative, strategic, technology and brand commerce expertise to brands such as Estée Lauder, Audi, Marriott, in order to deliver positive business transformations.

Stefanidou commented: “I am extremely excited to be joining Isobar. The team here is driven and talented and I look forward to working with them to deliver great work for our clients.

Havas China

Havas China, part of Havas Media Group, has promoted previous head of strategy with Havas Media Hong Kong, Dennis Potgraven, to the newly created role of head of strategy for the Greater China region.

During his two years as head of strategy in Hong Kong, Potgraven was praised for increasing the quality of strategic output, including the development of thought leadership across the company.

Potgraven said: “I am very happy to get this role within Havas

Media Greater China. The company’s ambitions and development match mine very well. Besides, I feel very comfortable with the entrepreneurial spirit in the group."

BBDO South East Asia

BBDO South East Asia has appointed Richard Fraser to the position of president, which he will carry out alongside his role as Proximity Worldwide's regional managing director for Asia, Africa and the Middle East.

Fraser will report to Jean-Paul Burge, chairman and chief executive of

BBDO Asia and his responsibilities within BBDO's six offices will be increased.

Fraser said: “This is a fantastic opportunity to deepen my relationship with these great teams and partner for growth, and at the same time, parlay the digital experience gained in the Proximity network to our agencies throughout SEA. I cannot wait to dive into this.”


Digital agency Huge has appointed Mark Smith, previous Tribal Worldwide London’s deputy managing director, to the position of vice-president, program management.

Smith will be responsible for running of the agency’s London office's overall delivery and operations.

Mark Smith adds: “Huge has experienced remarkable growth both in Europe and across the globe. The agency has set itself on an exciting path and my inherent desire to evolve and grow businesses makes this the perfect fit for me.”


Engineering giant Altair has appointed full service marketing agency Catalyst, following a competitive pitch.

Catalyst has been briefed to redevelop Altair’s ‘Enlighten’ website. The new site will play an integral part in Altair’s continued aim to be the world’s leading source for useful, informative and inspirational content on minimising the weight of products across all industries.

Pete Roberts of Altair commented: "We chose Catalyst as they also understand how to challenge a brief and to then create websites that will actually deliver to the objectives we set; in this instance to cement our position as the global thought leader in the world of lightweight design.”

Carat UK

McgarryBowen London boss Rick Hirst has been picked by Dentsu Aegis to become the first chief executive for its Carat UK business, in the hope his experience in the creative space can help differentiate its media arm.

He replaces managing director Matthew Hook, who has been promoted to the newly created role of chief strategic officer for Dentsu Aegis UK and Ireland, becoming part of chief executive Tracy De Groose’s core team.

Hirst is tasked with growing the business at a time when media is becoming increasingly fragmented and more commoditised. Like other media businesses, Carat is looking for more creative ways to solve these issues, particularly as the industry accelerates towards the world of programmatic.


Iris has appointed Buzzfeed’s director of brand strategy Digby Lewis, to a lead role as head of platforms and distribution within its newly formed global content division.

The specialist proposition ‘Content That POPS’ is focused on the creation, production, and effective distribution of content in order to help deliver value to Iris’ clients.

He will report to Matthew Kershaw, who joined the team as managing director of ‘Content That POPS’ in November 2015. Both Kershaw and Lewis will lead the charge in globalising the proposition from the network’s London headquarters, with teams already in place in Singapore, Amsterdam, Sydney, Shanghai, New York and Sao Paulo.

The Sun

The Sun’s royal editor Duncan Larcombe is leaving the newspaper to write a book about Prince Harry after securing a deal with Harper Collins.

Larcombe is leaving the paper more than a year after he was cleared of any charges over allegations that he paid an army officer for pictures of Princes William and Harry while they were cadets at Sandhurst military college.

He is now writing the book after securing a deal with Harper Collins, and will not return to the tabloid following the publication of the book, as part of what is being described as an “amicable” arrangement, the Guardian reported.

WE Communications

Seattle-based independent communications firm WE Communications has announced two new hires to continue its growth both globally and in San Francisco.

Steve Kearns will take on the role of general manager and senior vice president, while Nicole Miller will be senior vice president. Kearns will focus on deepening WE’s position in the Bay Area and Miller, who is relocating from the Seattle office, will continue to lead the agency’s cybersecurity communications offering. Both will report to executive vice president Katie Huang Shin.

WE has several major technology, consumer and charitable companies on their roster including Microsoft, Honeywell, The Body Shop, Skype, Volvo, T-Mobile, Morgan Stanley and the Bill & Melinda Gates Foundation.

Intermarketing Agency

Intermarketing Agency has bolstered its senior creative team by hiring Rossana Piazzini to work alongside the growing team in the agency’s London office.

Rossana will be responsible for managing the agency’s design output, working alongside the 30 strong team of designers, for clients including Adidas, More Th>n, Virgin Trains, Bupa Global and the NSPCC.

She joins from advertising agency Fold7, where she handled press, digital, experiential and outdoor design for leading brands such as Hilton Hotels, Carlsberg and Magners.

Want to get your career on the move? Check out The Drum Job page and follow @TheDrumJobs for updates.

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