Business on the move: Tfl, Ikea, Panasonic and more
Transport for London has selected VCCP to handle its creative account, taking over from M&C Saatchi which held the account for 15 years. VCCP beat Abbott Mead Vickers BBDO, Engine and Ogilvy & Mather to the business.
Chris Macleod, TfL marketing director, said: “VCCP have a strong track record of business transformation. We are looking forward to working in an integrated way on what is a hugely exciting portfolio of campaigns.”
Ikea Australia appointed Pulse Communications, part of Ogilvy PR Australia, as its public relations agency following a competitive tender and review process that included several agencies across Australia.
Pulse will work with the Ikea team on consumer and corporate public relations, influencer engagement and experiential campaigns. Pulse will also work very closely with Ikea’s agency partners to deliver integrated communications plans for the organisation.
Panasonic India awarded its digital mandate to Isobar India. The mandate is for the full service digital business of Panasonic and will see Isobar India handling all digital creative, social and media for the brand.
Dogs Trust has appointed Good Agency as its lead creative agency in a competitive pitch. Good Agency will focus on improving and developing the charity’s fundraising activity across all channels including TV, radio, online and assorted digital channels.
The agency will work alongside Dogs Trust’s media planning and buying and data analysis agencies. The account was previously held by Kittcatt Nohr Digitas.
Picturehouse Entertainment and Altitude Film Distribution appointed Telegraph Hill to lead digital marketing of new US horror Green Room. The advertising agency was tasked with creating a fully-immersive digital campaign for the UK release of Green Room, starring Patrick Stewart.
Healthspan, the UK's largest direct supplier of high quality vitamins, minerals and supplements, appointed VCCP to run its integrated advertising account. VCCP will be working with the supplement supplier across many aspects of their business from brand to CRM/data and digital, in an account worth £7m.
Vivobarefoot, the original barefoot shoe company, chose up-and-coming strategic creative agency Remarkable Things to help drive brand growth. Remarkable Things has been tasked with improving the strategic brand positioning and sharpening campaign success.
Burson-Marsteller’s brand and consumer practice has been awarded a project to promote Denmark’s second city of Aarhus in the run-up to its year as the European Capital of Culture 2017.
The team's brief is to drive consumer and media awareness of the dynamic city’s attractions and maximise its international visibility, led by Dennis Abbott, managing director of communications and a former EU Commission spokesperson for culture.
First4Lawyers, a marketing company specialising in personal injury and clinical negligence law, appointed 438Marketing as its integrated marketing partner. The agency will be creating a new integrated strategic awareness campaign for the company.