Bupa and WCRS win first-ever Creative Work of the Month vote with 'Body as a Band'

It’s a clean sweep for Bupa UK and WCRS winning Creative Work of the Month for the interactive music video ‘Body as a Band’.

Voted for by The Drum readers online and via Twitter (where the work won 47 per cent of the vote), Body as a Band takes the first Creative Work of the Month title.

Starring The Futureheads, the video aims to show people how well their bodies are performing via an online quiz – available here. With 54 different iterations on offer, the website serves up a unique, personalised version of the 2010 hit ‘Heartbeat Song’ determined by the users answers to the questions.

On launch, Simon Chrisp, general manager, sales and marketing at Bupa UK, commented: “I’m looking forward to see the public get involved and create their very own body as a band videos.”

Tom Crossley, managing partner at WCRS, said the campaign hoped to target the “hard to reach young audience who generally don’t even think about the effects their day-to-day habits have on their health”.

“Hopefully if they can see the effects your lifestyle would have on a band they’ll stop and consider whether it’s the right time to get a check with Bupa,” added Crossley.

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote for our next Creative Work of the Month.

Creative Director: Joe Miller, Orlando Warner

Creatives: Jason Keet, James Hodson

Additional Credits: Agency Producer: Stefanie Forbes

Account Handling: Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner

Planning: Elisa Edmonds, Hayley Pardoe

Media Agency: MEC

Content Outreach: LBI

Production Company: Agile

Interactive Company: Brainient

Director: Rob Brandon

Animator: Ben Beckett

Producer: Amber Millington

Co-Producer: Emma Britton

Post Production Company: Agile

Head of Post Production: Martin Fickling

Colourist: Amy Beton

Editor: River Stas

Audio: David McEwan (Tin Drum Music)

Creative Technology: Dino Burbidge

Agency Producer: Christophe Taddei

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