AB InBev volunteer’s disposal of SABMiller’s European brands to facilitate merger

Anheuser-Busch InBev has volunteered the disposal of SABMiller’s Central and Eastern European brands as it seeks to ease its planned merger past the European Commission, which has voiced competition concerns.

This would see SABMiller offload its Peroni, Grolsch and Meantime brands in addition to interests across Czech Republic, Hungary, Romania and Slovakia.

In a statement AB InBev said: “These assets include a number of top brands in their markets and are expected to attract considerable interest from potential buyers.”

​Alan Clark, chief executive of SABMiller, added: "We are very proud of these businesses, their brands and the people that have made them the successes they are today, and we will continue to grow and support them throughout this process."

ABInBev is seeking to takeover SABMillar to create a global brewing colossus

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.