Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ralph Lauren unveils Olympic uniforms for Team USA

Polo Ralph Lauren has unveiled the uniforms which Team USA will wear at the opening and closing ceremonies of the Rio Olympics.

The US Olympic Committee debuted the uniforms on Today with marathon swimmer and silver medalist Haley Anderson, wrestler Jordan Burroughs and swimmer Ryan Lochte wearing the clothing.

It marks the fifth time which the brand has created uniforms for the US Olympic team.

The uniforms take on a classic look with striped cotton t-shirts, tricolor boat shoes, ribbon belts, chino shorts and a Pony-emblazoned button-down shirt that comes in a choice of red, white or blue.

Ralph Lauren came under fire for its 2012 Olympic uniforms after it emerged that they were made in China, however the new line has been made in the US.

A number of top designers have helped create uniforms Olympic teams ahead of the Rio Olympics including including Stella McCartney's Adidas kits for Great Britain, Lacoste for France, H&M for Sweden and Giorgio Armani for Italy's ensembles.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis