M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division with a dedicated team working with business director and head of lifestyle Laura Coller.
The new division sees the London-based agency once more expand into new territory and is part of its mission to “create impact through the things people love”.
The team is comprised of a mix of existing staff and new hires who will create channel agile campaigns across PR, digital, ATL, social and experiential.
Commenting on the announcement of the expansion Coller said: “We have been at the forefront of the women’s fitness phenomenon for the past few years, steering the conversation for major global brands and developing it from a vertical interest into a broader lifestyle proposition.
“This evolution is representative of how brand comms needs to progress in order to reflect the increasingly varied passions of consumers and the ever-changing media landscape. Diversifying our offering gives us the opportunity to connect our brands to more consumers, more often and in more powerful ways.”
M&C Saatchi Sport & Entertainment’s chief executive, Steve Martin, added: “Today’s announcement marks an exciting new chapter for the agency as we extend our services and continue to evolve. The offering presents a unique proposition, bringing the M&C Saatchi Sport & Entertainment mentality of big, non-traditional thinking to the Sport-Lifestyle arena.”
Coinciding with the creation of the new division the agency also launched its new website.