Gender neutrality underpins provocative DDB spot for fashion designer David Delfín
Fashion designer David Delfín has created an online video, showcasing a genderless fashion range to make a point that fashion can be used as a tool of expression and protest.
The video, created by DDB, aims to show that clothes have the power to change opinions and create freedom, particularly for women who live in countries that don't even allow them to wear trousers.
“Emotions have always been the driving force of what we do, so we are delighted with this campaign where creativity makes people reflect about freedom,” said David Delfín.
The ad was shot in Asia, Africa and the Middle East, using models from countries where expressing themselves as women can be difficult. The way to free the women from these restraints is to dress them in clothes that are free from gender.
Jose Maria Roca de Viñals, chief creative officer at DDB Spain, said: “The idea is to show some of the most extreme cases to highlight the gender inequality you find today worldwide, including in countries close to us.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
A fashion auction event was held alongside the campaign, with all proceeds being donated to helping the UN with women’s rights issues.