The Drum Awards Festival - Official Deadline

-d -h -min -sec

Facebook Oculus Rift

Facebook's VR push unlikely to be profitable in 2016


By John Glenday, Reporter

April 28, 2016 | 2 min read

Despite the hoopla surrounding the much-hyped launch of the sell-out Oculus Rift, Facebook has conceded that may have to wait a while yet to see any return on its $2bn investment, after the firm admitted virtual reality will make no appreciable impact on revenues this year.

In a statement to analysts Facebook CFO David Wehner remarked: “VR will not have a material impact on revenue in 2016.”

Facebook founder Mark Zuckerberg isn’t too perturbed by an absence of immediate payback however, affirming that he had always viewed VR as a long-term bet, with big profits perhaps still some years off.

In the longer term Facebook is pinning its hopes its hopes on the sale of software and content as opposed to the headsets themselves, which it is selling at cost. Until that moment Facebook will focus on building a critical mass of users

The social media giant isn’t short of a bob or two however after it saw a tripling of first quarter profits from a year ago to $1.51bn, with advertising revenues now standing at $5.2bn courtesy of the continued rise of mobile, which now accounts for 80 per cent of the sector.

Facebook Oculus Rift

More from Facebook

View all


Industry insights

View all
Add your own content +