Coca-Cola North America has introduced new packaging for its flavoured sparkling water brand Dasani and launched a campaign to promote the update.
The drinks giant has also introduced two new flavours to the range, raspberry lemonade and tropical pineapple, to coincide with the launch of the 'Break for Bubbles' marketing push, which encourages people to take a break from everyday stresses by drinking a Dasani beverage.
The "sleek" cans now feature a more slender profile and refreshed graphics. Dasani Sparkling is now also available in a bottle in lime and berry flavours to catering to people who want the convenience of a resealable bottle on-the-go.
"We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun - whether they're at home or out and about," said David Preston, group director, Dasani, Coca-Cola North America. "We're innovating on Dasani Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they're looking for."
The Dasani Sparkling 'Break for Bubbles' campaign will be supported by an integrated marketing campaign, including television, digital, print and out-of-home advertising.