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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Brands (still) celebrate #EdBallsDay on social media

Happy Ed Balls day. Again.

The Twitter-fail has grown to parody levels almost emulating the likes of Christmas. It all started five years ago when the then Labour MP Ed Balls marked his debut on the social network with a seemingly accidental tweet of his own name.

Now, half a decade later, brands and the socially-savvy annually celebrate the day. So much so that it was the top trend on Twitter on Thursday and had substantial reach on Google additionally.

The question is, will we still be talking about Ed Balls day 28 April 2017.

Social media analytics firm Brandwatch celebrated the anniversary.

Google Trends looked to share the most asked questions around the holiday.

And here are a few brand tweets. You may make your own mind on the necessity of such tweets…


Wall’s Ice Cream


Just Eat UK


Pizza Express


Thorpe Park

Paddy Power


Domino’s Pizza

BBC Three

Loose Women



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