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Archant launches regional sports magazine

Archant has extended its weekly newspaper supplement Pink ‘Un - which currently runs in the Eastern Daily Press and online - to a regional sports magazine as it expands its media portfolio.

The first issue will be available on April 30 and launch advertisers include Norwich International Airport, regional motor dealer Holden and construction specialists Ovamill.

The Pink ‘Un Magazine has been launched to appeal to the local sporting community in Norwich.

The magazine launch comes off the back of the success of The Pink ‘Un, which it claims generates over 2.5 million page views monthly.

The Pink ‘Un Magazine will feature behind the scenes sporting content, local profiles and opinions to offer a richer 360 degree look at regional sports across Norwich. Archant is set to release 6,000 copies of the magazine over 1,400 outlets throughout the Norfolk region.

The release will be supported by a marketing campaign across Archant’s 20-strong Norfolk news brands, including the Eastern Daily Press and local TV channel Mustard TV. The magazine will initially be quarterly but this will be reviewed at the beginning of the new season.

Matt Kelly, chief content officer, Archant said: “We’re incredibly pleased to be extending the success of the Pink Un’ to the Pink ‘Un Magazine. It’s this potent mix of unique news and opinion that will keep the local community interested in sports coming back for more. We want to reflect their passion and the power of the tight-knit community in the magazine content.”

Craig Nayman, chief commercial officer, Archant: “Launching a new magazine directed completely at a community of sports fanatics offers commercial partners the chance to target a passionate and engaged audience who belong to a group of interest. The advantage of this is then being able to match our sporting content that audiences interact with to local and national advertiser messaging.”

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